Icon Mall & Towers has quickly become one of Lahore’s most discussed mixed-use real estate projects — and for good reason. With a modern shopping mall, residential towers, commercial floors, and internationally branded Royal Swiss International Hotel Apartments, the project brings a new standard of luxury living and hospitality to the city.
If you’re an investor searching for high ROI opportunities in 2025, or a buyer looking for a premium lifestyle destination, this guide covers everything you need to know: latest prices, construction updates, features, and why this project stands out in Lahore’s real estate market.
Icon Mall & Towers is a contemporary mixed-use development featuring:
Its biggest attraction is the partnership with Royal Swiss International, a global 5-star hospitality brand now launching its luxury hotel apartments inside the Icon Tower.
Icon Mall & Towers enjoys a highly strategic location with direct access to major routes, urban conveniences, and premium neighboring developments.
Key advantages include:
This strong location alone gives Icon Mall & Towers a major investment edge.
The introduction of Royal Swiss International drastically elevates the project’s profile. Known for its sophisticated hospitality standards across the world, the brand is bringing a premium luxury hotel experience to Lahore through its serviced hotel apartments inside Icon Mall & Towers.
These suites offer:
Below is the latest published price list for Royal Swiss hotel apartments:
| Suite Type | Size (sq ft) | Total Price (PKR) |
|---|---|---|
| Comfort Room | 347 | 12,145,000 |
| Comfort Premier | 384 | 13,440,000 |
| Deluxe Room | 443 | 15,505,000 |
| Deluxe Premier | 466 | 16,310,000 |
| Executive Room | 799 | 27,965,000 |
| Executive Suite | 946 | 33,110,000 |
| Executive Suite (Large) | 956 | 33,460,000 |
These prices position Royal Swiss as a mid-luxury to premium hospitality investment — much more affordable than traditional 5-star hotel investments yet offering competitive returns.
Royal Swiss hotel apartments at Icon Mall & Towers come with a 5-year flexible installment plan, making it easier for investors to enter the luxury hospitality market.
This long-term installment structure is ideal for small and medium investors aiming for slow, manageable payments while securing premium assets.

Beyond the hotel apartments, the project also offers:
Available inside the mall — ideal for brands wanting footfall and visibility.
Premium high-rise office spaces for businesses and startups.
These property types also come with attractive installment options and competitive price ranges, making the project suitable for all buyer categories.
According to the latest construction update:
This is a positive sign for long-term investors counting on timely delivery and future value appreciation.
Icon Mall & Towers + Royal Swiss creates a high-demand real estate ecosystem:
Serviced apartments managed by 5-star brands often achieve above-average rental income.
Footfall remains strong, benefiting shop owners and hotel occupancy.
With the area developing swiftly, early investors stand to gain.
Those seeking secure, high-end, professionally managed properties will find these hotel apartments ideal.
This project is perfect for:
To book a unit, buyers typically need:
Icon Mall & Towers, combined with the world-class Royal Swiss International Hotel Apartments, stands out as one of Lahore’s most promising mixed-use real estate projects in 2025.
With flexible payment plans, an excellent location, international hotel management, and impressive construction progress, the project offers a complete package for both lifestyle and investment buyers.
If you’re looking for a high-potential investment this year, Royal Swiss hotel apartments and Icon Mall’s residential/commercial spaces should definitely be on your shortlist.